‘YOU CAME FOR THE CINNAMON ROLLS BUT YOU STAYED FOR THE STORY’

Welcome to Roll Boys!

We are on a mission to create the world's best cinnamon roll bakery with a purpose. We aim to do that by connecting people through real authentic stories on our social channels, by delivering an exceptional in store customer journey, and by bringing pure joy through our unforgettable cinnamon rolls that will leave you with an irresistible urge to spread the word to all you meet and to keep coming back for more. This is what we call ‘The Roll Boys Effect.’

We will take you on this rollercoaster of a journey, navigating through the highs and lows of building a business from scratch. It all started with an idea and was driven by purpose: a purpose to connect people, to create an emotional connection helping people feel part of something, and to create undeniably great cinnamon rolls.

We are committed to constantly improving, staying open-minded, and striving for excellence in everything we do.

We are Roll Boys, and this is what we stand for.